Importance of Social Media in Travel Industry

Today, thanks to social media, travel is more about connecting, engaging and being in trend.

One reason that travel has managed to become such a promising ingredient of our everyday lives is due to the boom of the internet, which consequently saw a great spike in social media engagement over time, at every level on platforms like Facebook, Instagram, Pinterest, etc.

These are the platforms where people, who are more travel inclined, are present in great numbers.

Seeing this as an opportunity, various companies have used it as an advantageous move for themselves, growing their travel brands like online travel booking verticals by manifolds and at exponential levels.

And one of the key reasons, why they have been able to do so is majorly due to the presence of an effective social media strategy. With this, it won’t be wrong to say that in today’s growing digital world, social media does play a significant role for any industry or sector, travel being one of them.

So, let’s dive in and explore the importance of social media for the travel industry in detail.

Connecting With Users

It is highly recommended for any corporate travel entity to be present on social media. And what’s the reason for that?

Because it helps in establishing a connection with the users at the ground level which eventually escalates to more shares, more engagement and even more conversions.

Your presence on social media will not just help you in getting more likes but also help you know what’s going on in the market.

• For instance, Facebook has (approx) 1.69 billion users worldwide out of which about 347 million users are in India itself.
• Instagram has over 1 billion active users out of which about 70 million users are in our country.
• Pinterest has (approx) 320 million active users. And (approx) 67 million users are in India.

Now, if used tactfully, then these numbers have the potential to be transformed into a considerable monetary figure as well. All it takes is a good marketing strategy.

Diverse Forms of Customer Service

With the rise of social media, it won’t be wrong to say that the days of poor customer service are behind us. Yes, there are many websites today, where a user can go and find a complete set of transparent information about any destination, hotels, travel booking companies, resorts, and restaurants.

Travel Research

Today, all it takes is a few clicks to know in-depth about any travel destination you are planning to visit.

If travel statistics are to be taken into consideration, then, about 87% of millennials research and plan their holidays on some or the other platform available over the internet.

If you understand the power of this as a brand, then many good things can follow.

Customer Behaviour

Undoubtedly, the growing use of social media hasn’t failed to greatly influence how buyers make decisions regarding various aspects of their travelling.

It can be anything ranging from booking a hotel, customer support services, to even choosing to or not to travel a particular place itself.

Establishing Presence of Your Brand

Being on social media can play a vital role in transforming your corporate presence into a well-established brand, especially in the travel industry. Incorporating video content into your social media strategy can significantly enhance your brand's visibility and engagement. Videos showcasing stunning travel destinations, unique experiences, or travel tips can captivate your audience and inspire them to explore the world.

Yes, all it takes is a strong content distribution strategy, combining paid ads while targeting the end-user of your services or product. Videos can be a central part of this strategy, as platforms like Facebook, Instagram, and YouTube offer robust advertising options for video content. Utilizing online video maker tools can also simplify the video creation process, allowing you to produce professional-quality content with ease.

And the key here is to use the best and the most relevant content for your brand, generating thought leadership among your audience. Video content that provides valuable insights into travel trends, destination guides, or sustainability practices can position your brand as a thought leader in the travel industry, building trust and credibility among your audience.

So, this was it. We hope that it would have helped you in knowing the importance of social media for the travel industry at a basic level. And if you find yourself in the midst of planning a vacation then, our AI-based Tour planner can help you plan your trip in no time.